SMALL WORKS SF
Brand identity and web design for San Francisco wood design company, Small Works SF.
Website currently in development
When Andrew and I first began the project, he wasn't sure exactly what he wanted, but he knew his brand needed to be straightforward – nothing excessive or overtly clever. To keep the identity distinct and refined, a single brand color was selected to serve as the primary brand element. It would be used generously but with intention across all materials.
There needed to be a clear delineation between the two areas of the business. A very distinct side navigation that is fixed on the left side on all pages creates an exploratory but intentional experience for exploring these two areas.