Thanks for taking the time to answer a few questions about your upcoming project — we're excited to hear more about it.
Tell us about your business.
How long have you been in business? What product or service do you provide? What makes you unique? What are some big goals you have?
What kind of project are you looking to work on together?
Brand Style Guide
Print Materials (Stationery, Collateral)
How would you describe the style and personality of your business and future brand? How do you want your clients and customers to feel about you and your business?
Use words that are specific and descriptive and avoid generic words like 'professional' (Examples: honest, quirky, adaptable, smart, relevant, etc.)
What are some big goals you have for your business? What are your goals for the project specifically?
Who are you looking to attract?
Tell us about your customers/clients/audience. What do they do for a living? How did they find you? What are their values?
Who are your key competitors?
List at least 3 names and websites
What types of assets will you need for your brand identity?
Logotype (business name with custom design)
Logomark (identifying mark or symbol)
Brand Typography (custom font family for your business)
Brand Color Palette (custom color family for your business)
Stationery (letterhead, envelope, notecard, etc.)
What is the exact text and information to be included in your logo?
(e.g. your business name, tagline, descriptions, location, founding date, etc.)
Would you like a graphic, illustration, or drawing to be a part of your logo?
If so, please explain what you have in mind.
Are there specific colors/palettes or font styles you have in mind or is this something you would like explored in the design process?
List any font preferences – serif, sans serif, simple, hand-drawn, script, bold, light, etc. You can share examples of colors, palettes and typography styles you like on Pinterest (see question 21)
If you've already started a Pinterest board with inspiration for the look and feel of your project, please include a link here.
(If your board is private you can share it with me, username: chelseydyer). If you haven't started a board, please do so and invite me to join the board once you've had a chance to pin your inspiration. If you need some help getting started, you can browse my Pinterest boards here → https://goo.gl/x5jyE8
Is there anything else you want to share about your business, goals, or the project?
If there's any other important information that we haven’t covered, feel free to share it here.
Thanks so much! I'll be in touch with more information soon.