Chelsey Dyer Studio — Project Questionnaire
Thanks for taking the time to answer a few questions about your upcoming project — we're excited to hear more about it.
What's the meaning behind the name?
Tell us about your business.
How long have you been in business? What product or service do you provide? What makes you unique?
What kind of project are you looking to work on together?
Print Materials (Stationery, Collateral)
Content Strategy / Brand Voice
How would you describe the style and personality of your business and future brand? How do you want your clients and customers to feel about you and your business?
Use words that are specific and descriptive and avoid generic words like 'professional' (Examples: honest, quirky, adaptable, smart, relevant, etc.)
What are some big goals you have for your business? What are your goals for the project specifically?
Who are you looking to attract?
Tell us about your ideal customer/client/audience. What do they do for a living? How did they find you? What are their values?
Who are your key competitors?
List at least 3 names and websites
What types of assets will you need for your brand identity?
Logotype (business name with custom design)
Logomark (identifying mark or symbol)
Brand Typography (custom font family for your business)
Brand Color Palette (custom color family for your business)
Stationery (letterhead, envelope)
Note Card (blank, thank you)
Retail Collateral (bags, hang tags, mailers)
What is the exact text to be included in your logo? Please spell out the exact wording you'd like to use.
(e.g. your business name, location, founding date, etc.)
Do you have a tagline? If so, would you like it stated alongside your logo?
Do you have any color preferences and/or any colors you'd like to avoid?
Do you have a preference on typography?
(e.g. serif, sans serif, decorative, simple, hand-drawn, bold, light, etc.)
Why do you want a new website? What's working and not working with your current site?
What will be the purpose of your website?
Explain your products and services
Bring in new clients to your business
Provide your customers with information on a certain subject
Deliver news or calendar of events
Blog that addresses specific topics or interests
Sell a product or products online
Offer a service
Provide support for current clients
What types of pages will you need?
What do you want people to do specifically on your website, in order of importance?
(Some examples: Email you, call you, fill out a form, join a mailing list, search for information, read your blog, purchase a product, join/login to member access, etc.)
Do you have a preferred web platform?
(ex: Wordpress, Squarespace, Shopify)
Do you have the written content and images prepared for these pages? If not, will you need copywriting and photography services and/or stock photography?
Please note that before any web design work can begin, all finalized content will need to be reviewed and approved.
Please include links to a few websites you’re drawn to.
Make note of what you like about each site (look/feel, functionality, colors, layout, specific elements, etc.) and anything you might do differently or better.
If you've already started a Pinterest board with inspiration for the look and feel of your project, please include a link here.
(If your board is private you can share it with me, username: chelseydyer). If you haven't started a board, please do so and invite me to join the board once you've had a chance to pin your inspiration. If you need some help getting started, you can browse my Pinterest boards here → https://goo.gl/x5jyE8
Is there anything else you want to share about your business, goals, or the project?
If there is any other important information that we haven’t covered, feel free to share it here.
Thanks so much! I'll be in touch with more information soon.