Logo Concept: Brita Thompson
Photography: Lindsey Shea
Ebb is a reusable cloth coffee filter for pour over, developed from organic cotton by Geana of GDS Cloth Goods. We refined the original brand concept, using Geana’s thumbprint, to create a logomark that captures the organic, handmade quality of the filter and the wave-like nature of the product’s name. Classic typography and an earthy palette of deep navy, slate and kraft brown provide a strong foundation for a sustainable new product that enhances the long-running tradition of a daily coffee ritual.