Ebb

Brand Identity

Logo Concept: Brita Thompson
Photography: Lindsey Shea
Packaging Design:

Ebb is a reusable cloth coffee filter for pour over, developed from organic cotton by Geana of GDS Cloth Goods. We refined the original brand concept, using Geana’s thumbprint, to create a logomark that captures the organic, handmade quality of the filter and the wave-like nature of the product’s name. Classic typography and an earthy palette of deep navy, slate and kraft brown provide a strong foundation for a sustainable new product that enhances the long-running tradition of a daily coffee ritual.

 
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from the client

“Chelsey is incredibly easy to work with, has a ton of experience, and knows how to make a client feel valued. Her work is beautifully, quietly smart and I had full confidence she would understand and translate my vision.”

Geana, Ebb

 
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