Ebb is a reusable cloth coffee filter for pour over, developed from organic cotton by Geana Sieburger of GDS Cloth Goods.
Services
Logo Update
Brand Identity
Credits
Logo Concept: Brita Thompson
Photography: Lindsey Shea
Brand Identity
We refined the original Ebb logo, created from Geana’s thumbprint. The combination of the logomark captures the organic, handmade quality of the filter and the wave-like nature of the product’s name. Classic typography and a timeless palette of deep navy, slate on kraft paper provides a strong foundation for a sustainable new product that enhances the long-running tradition of a daily coffee ritual.
“Chelsey is incredibly easy to work with, has a ton of experience, and knows how to make a client feel valued. Her work is beautifully, quietly smart and I had full confidence she would understand and translate my vision.”
Geana Sieburger, Owner