Our Process

We think big and build small, drawing from in-depth research, intellectual curiosity, history, and culture to create sharp, focused designs and strategies, specifically crafted for each client and project.



Project Sign-ON & Kick-off

Once we’ve received your inquiry, we’ll send a brief questionnaire to learn more details about your project and confirm we’ll be a good fit to work together. We’ll create a custom proposal, detailed with the project scope, timeline and payment schedule for your review. A signed contract and paid retainer invoice will secure the project on our calendar and we’re ready to begin.


BRAND Research & Development

We dive into your business, researching your industry/competitors, and what makes you different. We develop three distinct concepts, presented to you through visual moodboards, to help us define the direction your brand will take together.

Each concept includes a description, key words and a moodboard (color palettes, typography, photography style, textures and design elements)


ConceptING & Design

Each design concept is created with your project goals in mind along with establishing the look and feel of your brand. You’ll receive 2-3 concepts for consideration. Once you decide on the concept to move forward with, we’ll fine-tune the design.

We’ll fine-tune your chosen direction and extend


Delivery & Implementation

You’ll receive the final, approved version of your design files in all necessary formats, along with one-page visual style guide and your final invoice.